This research is motivated by the rapid development of technology at this time in all aspects
including information. In addition, according to (Made et al., 2018) and (Foster, 2016) that …

Penelitian ini bertujuan untuk melihat seberapa besar Determinasi Nilai Pelanggan dan
keputusan pembelian, dengan melakukan analisis terhadap kualitas produk, desain produk …

This paper investigates the impact of social media marketing on brand image and brand
trust toward the purchase intention of Indonesian Male's Skincare. The study proposes a …

This research examines how social media marketing affects brand image, brand trust, and
purchase intention in the context of beauty centers in Jordan. The study presents a model …

The purpose of writing Literature Review Papers is to determine the effect of service quality
and brand image variables on purchasing decisions and customer satisfaction. With …

The purpose of writing Literature Review Papers is to determine the effect of variable
product quality and service quality on purchasing decisions and customer satisfaction. With …

Abstract Tour & Travel Agent is an old type of business that can still maintain its potential as
a business opportunity every year. This is due to the use of the internet, thus presenting the …

Penelitian ini bertujuan untuk mendapatkan bukti empiris mengenai pengaruh brand image,
persepsi harga, dan service quality terhadap keputusan pembelian konsumen. Populasi …

This study aims to determine the influence of perceived quality, brand image, and price
perception on the decision to purchase airline tickets online at traveloka. com customers …

Pengaruh brand image, green marketing strategy, dan emotional desire terhadap keputusan
pembelian produk Mcdonald's. Penelitian ini bertujuan untuk mengetahui pengaruh brand …