Recent research in information economics has focused on signals as mechanisms to solve
problems that arise under asymmetric information. A firm or individual credibly …

Purpose–This paper aims to examine how consumers' perceptions of innovativeness affect
an important brand performance metric: consumer brand loyalty. Specifically, the mediating …

Purpose The purpose of this paper is to explore the relationships between service
innovation, customer value creation (CVC) and customer satisfaction (CS) with specific …

Haptic information, or information attained through touch by the hands, is important for the
evaluation of products that vary in terms of material properties related to texture, hardness …

The purpose of this study is to provide a preliminary investigation of the effectiveness of
Internet marketers' various attempts to develop consumer trust through Web signals. The …

The benefit of sales promotions is that they induce choice. However, this benefit may be
offset by undermining preference for the brand when it is no longer promoted. Despite the …

We use the results of three large-scale field experiments to investigate how the depth of a
current price promotion affects future purchasing of first-time and established customers …

Reward-based crowdfunding has evolved as a significant alternative source of financing for
new product development over the past years. Unlike traditional investors, reward-based …

Expiration date-based pricing (EDBP) occurs when a grocery retailer reduces the price of a
perishable product according to its remaining shelf life. While, conventional wisdom …

This research examines how and why family firm brands (compared to nonfamily firm
brands) affect consumers. We argue that a brand's family firm status acts as a signal to …