Big data and digital design models for fashion design

L Zhao, S Liu, X Zhao - Journal of Engineered Fibers and …, 2021 - journals.sagepub.com
The demand for fashion, and for virtual fitting and personalized fashion among customers, is
changing the design and consumption of fashion. To meet such challenges, fashion design …

Classification of virtual fitting room technologies in the fashion industry: From the perspective of consumer experience

H Lee, Y Xu - International Journal of Fashion Design, Technology …, 2020 - Taylor & Francis
Virtual fitting rooms (VFR) bring great opportunities to the fashion industry by enabling
consumers to virtually try on products. However, while VFRs have technically been available …

Consumers' adoption of AR-based virtual fitting rooms: from the perspective of theory of interactive media effects

H Lee, Y Xu, A Porterfield - Journal of Fashion Marketing and …, 2021 - emerald.com
Purpose The purpose of this study was to investigate the relationship between consumers'
perceived media characteristics, telepresence, attitudes and adoption intention towards …

Comparing VR-and AR-based try-on systems using personalized avatars

Y Liu, Y Liu, S Xu, K Cheng, S Masuko, J Tanaka - Electronics, 2020 - mdpi.com
Despite the convenience offered by e-commerce, online apparel shopping presents various
product-related risks, as consumers can neither physically see nor try products on …

Applicability of a Single Depth Sensor in Real‐Time 3D Clothes Simulation: Augmented Reality Virtual Dressing Room Using Kinect Sensor

SB Adikari, NC Ganegoda… - Advances in Human …, 2020 - Wiley Online Library
A busy lifestyle led people to buy readymade clothes from retail stores with or without fit‐on,
expecting a perfect match. The existing online cloth shopping systems are capable of …

Antecedents of consumers' online apparel purchase intention through Virtual Try On technology: A moderated moderated‐mediation model

V Chidambaram, NP Rana… - Journal of Consumer …, 2024 - Wiley Online Library
The study aims to empirically examine the consumers' online apparel purchasing behavior
using the constructs from the technology acceptance model (UTAUT). The complex …

SwapGAN: A multistage generative approach for person-to-person fashion style transfer

Y Liu, W Chen, L Liu, MS Lew - IEEE Transactions on …, 2019 - ieeexplore.ieee.org
Fashion style transfer has attracted significant attention because it both has interesting
scientific challenges and it is also important to the fashion industry. This paper focuses on …

Consumer experiences, the key to survive in an omni-channel environment: Use of virtual technology

H Lee, K Leonas - Journal of Textile and Apparel, Technology …, 2018 - jtatm.textiles.ncsu.edu
With increasing demand of consumers for better shopping experiences and an increased
number of online retailers, it is important for Omni-channel retailers to adopt and utilize …

Virtual fitting rooms for online apparel shopping: An exploration of consumer perceptions

H Lee, Y Xu, A Porterfield - Family and Consumer Sciences …, 2022 - Wiley Online Library
This study used a qualitative approach to unveil consumer perceptions and adoption
intention toward virtual fitting rooms for their online apparel shopping. Two focus group …

Technology visibility and consumer adoption of virtual fitting rooms (VFRs): a cross-cultural comparison of Chinese and Korean consumers

H Lee, Y Xu, A Li - Journal of Fashion Marketing and Management …, 2020 - emerald.com
Purpose The purpose of this study is to determine the influence of technology visibility and
subsequent perceptions of VFRs on consumers' intention to adopt VFRs in the online …