Purpose “The purpose of this paper is to review the literature on service innovation during
the past two decades and provide an analysis of sources of publication, citations and …

There is growing recognition that agility, the ability to respond quickly, is essential for
international business (IB) in times of daunting challenges. Drawing on the resource-based …

Purpose There is a need to understand value co-creation in service ecosystems that engage
multiple actors with different goals. This study aims to extend the understanding of value co …

This study examines the effect of digital marketing capability, relational capability, market
knowledge capability and value creation agility on business performance. This study …

Purpose The article aims to trace how small‐and medium‐sized export enterprises thrive in
international performance by leveraging potential human resources from team‐level …

Purpose This study develops a framework to examine how, why and when different traits of
employee curiosity affect service creativity by considering the roles of knowledge sharing …

The Journal of Creating Value (JCV) is a Scopus-indexed, peer-reviewed journal that has
been published since 2015. Over the last decade, JCV has played a pivotal role in …

Integrating the prescriptive and linear approach of NSD with the non-linear approach of
service design can enhance value cocreation orientation in service innovation. Then, the …

Although previous research works have shown interest in combining agile methodologies
with plan-driven project management, no defined hybrid models have been suggested for …

In providing public services, the bureaucracy faces challenges of disruption, rapid
technological developments, and demands for fast, efficient, and flexible services while it …