This review aims to tackle the challenge of understanding how visual design cues can affect
behavioural outcomes in a food context. The review answers two key questions:(1) What are …

Purpose This study explains and predicts smartwatch adoption trends among non-users of
smartwatches based on theories of the diffusion of innovation and inertia. It explores the …

Purpose Product trials are an effective way to influence consumer attitudes. While research
has established several factors that influence whether consumers will try a product or not, it …

Digitalization has promoted the development of the sharing economy by facilitating
exchanges that provide consumers with temporary access to products. Hence, enhancing …

Despite the rapid growth of online grocery shopping (OGS) induced by the COVID-19
pandemic, and the many benefits that OGS can generate for consumers, its share of the total …

This research designed three experiments to investigate the mechanism of how imagery
perspective influences decision difficulty, which increases consumers' willingness to …

During the COVID-19 pandemic that paused sports worldwide, the German Bundesliga
League (GBL) and English Premier League (EPL) took two different strategic approaches to …

Visualization, whereby brands encourage consumers to mentally picture interacting with
products, is a common advertising technique. Existing research, mostly conducted in the US …

As the number of consumer transgressions (ie, acts of deliberately violating the established
marketplace codes of conduct) continues to increase, so do their financial repercussions for …

Abstract According to the Taiwan Digital Opportunity Survey Report 2018, only 35.6% of the
respondents have used online banking, which is dwindling from the previous year. With the …