Pengaruh Kehadiran Media Sosial, Orientasi Pasar Terhadap Kinerja UMKM di Jawa Barat

DY Heryadi, D Ekowati… - … : Riset Bisnis dan …, 2023 - bisnisman.nusaputra.ac.id
Usaha mikro, kecil, dan menengah (UMKM) memainkan peran penting dalam
pembangunan ekonomi Indonesia, termasuk di Jawa Barat. Namun, banyak UMKM …

The impact of market orientation on marketing performance: exploring the moderating role of competitive advantage

D Dahmiri, J Junaidi, J Johannes, S Yacob… - Business: Theory and …, 2024 - jest.vgtu.lt
This research analyses the influence of market orientation and competitive advantage on
MSMEs' marketing performance, with competitive advantage as a moderating variable. The …

BUSINESS: THEORY & PRACTICE

D DAHMIRI, J JUNAIDI, J JOHANNES… - Business: Theory and …, 2024 - ceeol.com
This research analyses the influence of market orientation and competitive advantage on
MSMEs' marketing performance, with competitive advantage as a moderating variable. The …

[PDF][PDF] Peran Keunggulan Bersaing Dalam Meningkatkan Kinerja Pemasaran Usaha Mikro Kecil Menengah Sektor Kuliner

MA Graciafernandy… - JIMFE (Jurnal Ilmiah …, 2024 - repository.usm.ac.id
Penelitian ini bertujuan untuk menguji pengaruh variabel inovasi produk, orientasi pasar,
dan variabel mediasi keunggulan bersaing terhadap kinerja pemasaran dalam UMKM …

Achieving Marketing Performance through Orientation Innovation and Entrepreneurial Orientation

NB Karnowati, S Sudarto, L Suwandari… - Jurnal Manajemen …, 2023 - journal.umy.ac.id
Research aims: The purpose of this study is to examine the connection between innovation
orientation (IO) and entrepreneurial orientation (EO) and its role in mediating marketing …

Competitive advantage and entrepreneurial orientation as intervening variables influence of market orientation on business performance

NB Karnowati, FA Prakoso, YM Berniz… - Proceeding of …, 2022 - jp.feb.unsoed.ac.id
One of Indonesia's economic development priorities is to develop MSMEs. A large number
of MSMEs in Indonesia makes it essential to play their role and contribution as the most …

Effective International Corporate Diversification and Performance Improvement Strategies

DL Oswald - 2024 - scholarworks.waldenu.edu
Ineffective international diversification strategies can potentially cause negative operational
performance and return on investment (ROI). Business leaders are concerned with …

Effective International Corporate Diversification and Performance Improvement Strategies

DD Weir-Oswald - 2024 - search.proquest.com
Ineffective international diversification strategies can potentially cause negative operational
performance and return on investment (ROI). Business leaders are concerned with …

DIGITAL-МАРКЕТИНГ НА ЄВРОПЕЙСЬКОМУ РИНКУ: ВИКЛИКИ ВНАСЛІДОК ВІЙНИ В УКРАЇНІ

О Дюк, Н Даляк, С Коневич - Економіка та суспільство, 2024 - economyandsociety.in.ua
Анотація Метою статті є характеристика особливостей Digital-маркетингу на
європейському ринку. Доведено, що Європа є домом для деяких з найрозвиненіших …

The Influence of Business Environment On Entrepreneurial Behavior Through Motivation and Competitive Advantage as Mediators

I Iskandar, Y Rianawati, NS Pradja… - Jurnal Entrepreneur …, 2024 - journal.uc.ac.id
This study aims to determine whether entrepreneurial motivation and competitive advantage
mediate the influence of the business environment on entrepreneurial behavior. The method …