This survey paper explores the transformative role of Artificial Intelligence (AI) in information
security. Traditional methods, especially rule-based approaches, faced significant …

This paper introduces a framework that integrates fairness and transparency into advanced
machine learning models, specifically LightGBM and XGBoost, applied to loan approval and …

Purpose This research paper examines the perspectives of marketing professionals on the
impact of AI on marketing strategies. Design/methodology/approach Through interviews with …

Purpose This study aims to investigate the causal relationships among environmental, social
and governance reporting (ESGR), stakeholder sustainability awareness, use of artificial …

Scant information exists in the literature on the ethical considerations when adopting and
implementing Artificial Intelligence (AI) in services. To address this research gap, this study …

This paper delves into the advancements in AI-driven seismic imaging and data analysis
techniques aimed at augmenting the efficiency of oil and gas exploration. We explore …

Background: In today's digital age, consumers interact with brands through various
channels, including websites, social media, and mobile apps. This has led to the rise of" …

Artificial intelligence (AI) is fundamentally transforming the marketing landscape, enabling
significant progress in customer engagement, personalization, and operational efficiency …

In today's increasingly digital landscape, small and medium-sized enterprises (SMEs) face
unprecedented challenges from cyber threats while striving for operational excellence. This …

This study aims to advance the understanding of POEM (paid, owned and earned media)
literature through a mixed-review approach, comprising bibliometric and thematic analyses …