Bilingual brand communities? Strategies for targeting Hispanics on social media

DA Villegas, AM Marin - Journal of Product & Brand Management, 2022 - emerald.com
Purpose This paper aims to explore different strategies used by brands to target the
Hispanic market via social media from the lens of the Spanish language in a multicultural …

Fan Çevirilerinin Çeviri ve Eğlence Sektörü Başta Olmak Üzere Medya Endüstrisindeki Etkisi Üzerine Bir İnceleme= Fan Translations' Infulence on The Media Industry …

HS Altıntaş - 2023 - acikerisim.sakarya.edu.tr
Çeşitli medya içeriklerinin internet aracılığıyla tanınıp ün kazanmasında ve böylelikle dünya
popüler kültürünün birer parçası haline gelmesinde fandomlar–bir diğer ifadeyle hayran …

Counting Monopoly Money Twice: Resale Discounting in Consumer-to-Consumer Exchange

CA Armstrong Soule, S Hanson - Journal of the Association …, 2021 - journals.uchicago.edu
Abstract Consumer-to-consumer (C2C) secondhand exchange activity has exploded due to
increased user connectivity stemming from widespread digital platform development and …

The art of fanfiction: exploring the social, cultural and creative contributions of fanfiction for the creative writing classroom

GL Hawkins - 2022 - uobrep.openrepository.com
This thesis explores the experiences of fan writers within online communities, focussing on
their creative and critical development in order to evaluate whether social online fan spaces …