Static models of culture's influence have given way to a dynamic view, which identifies not
only differences across cultures in people's judgments and decisions, but also the situations …

This article considers several aspects of the economic decision making of the poor from the
perspective of behavioral economics, and it focuses on potential contributions from …

This research addresses consumers' willingness-to-punish the corporate brand for corporate
social irresponsibility (CSI). It is supported by the extant literature on consumer stakeholders …

Three studies investigated the impact of self-construal on impulsive consumption.
Independents exhibited more impulsive consumption tendencies than did interdependents …

This research develops a theoretical account of cultural meanings as integral mechanisms
in the normalization of credit/debt. Analysis derives these meanings from the credit/debt …

In four studies, the authors show that consumers' savings can be increased or decreased
merely by changing the way consumers think about their saving goals. Consumers can (1) …

Many facets of contemporary global problems posed by poverty pertain to the deprivation of
consumption capability and are within the consumer psychologist's expertise domain. This …

Most consumer decisions involve trade-offs of costs and benefits over time. The research
literature on “intertemporal choice” examines behavioral regularities in how people think …

Vulnerable consumers are at particular risk of financial detriment due to, for example, low
financial literacy or numeracy, high debt, low income, or impactful changes in personal …

There are two typical approaches to requesting help: autonomy-oriented help-seeking
(asking in order to learn how to fix a problem) versus dependency-oriented help-seeking …