This paper explores data-driven marketing, its benefits, and challenges to provide insights
and a framework for business leaders and marketers to leverage in their marketing efforts …

The tourism sector increasingly relies on technology to acquire new clients in a world
overflowing with information. So, the main question that needs to be answered is: What …

In the agri-food industry, strategic digital branding and digital marketing are essential for
maintaining competitiveness. This study examines the economic dynamics and impact of …

With airline companies increasingly relying on crowdsourcing websites to deploy their digital
marketing strategies, marketeers and strategists seek to acquire an understanding of the …

While digitalization of cultural organizations is in full swing and growth, it is common
knowledge that websites can be used as a beacon to expand the awareness and …

In today's competitive digital landscape, banking firms must leverage qualitative and
quantitative analysis to enhance their website interfaces, ensuring they meet user needs …

Brand exposure monitoring is a specialized form of media monitoring that aims to monitor
brand exposure and brand mentions in publicity media. This research proposes a framework …

This paper explores data-driven marketing, its benefits, and challenges to provide insights
and a framework for business leaders and marketers to leverage in their marketing efforts …

Data-driven marketing has emerged as a transformative force in modern marketing,
leveraging insights from data analysis to inform strategic decision-making. This chapter …

This paper explores data-driven marketing, its benefits, and challenges to provide insights
and a framework for business leaders and marketers to leverage in their marketing efforts …