The artificial intelligence (AI) chatbot is emerging as a significant corporate customer-facing
application, potentially increasin customer service efficiency while reducing costs. However …

Drawing on the stimulus-organism-response (SOR) framework, a model is tested that
improves the understanding of customer loyalty toward social commerce websites. The …

Mobile food ordering apps (MFOAs) have been widely considered in the restaurant sector as
innovative channels to reach customers and provide them with high-quality services …

This study aims to examine the influence of quality and confirmation dimensions on users'
continuance intentions to use e-wallet apps. Besides the partial least squares-structural …

Given that the mobile wallet has become a disruptive innovation, especially in the Malaysian
hospitality industry, this study investigates the adoption of mobile wallet in the hospitality …

Peningkatan ekuitas merek menjadi salah satu strategi pemasaran yang efektif untuk
memengaruhi kepuasan pelanggan dan keterlibatan pelanggan di era digital. Perusahaan …

Although live social commerce apps have emerged as a marketing channel recently, live
social commerce, as a relatively new phenomenon, has attracted little attention. The authors …

The Impact of Customer Satisfaction with EWOM and Brand Equity on E-Commerce Purchase
Intention in Indonesia Moderated by Cultur Page 1 P-ISSN: 2087-1228 E-ISSN: 2476-9053 41 …

Social commerce has recently expanded to operate in real time. The business model
associated with social commerce has great potential to generate big sales. In order to …

Purpose The purpose of this paper is to develop and test an integrated model of the
modified technology readiness index (TRI) with the extended expectation-confirmation …