Successful commercialization is of great importance to innovative firms, and the recent
literature has increasingly acknowledged that networks make a contribution not only to …

Platform ecosystems include complementary product markets that are creating
unprecedented business opportunities. Competition within complementary product markets …

The persistence of grand societal and environmental challenges demands attention from
innovation management scholars and practitioners to find effective resolutions. Grand …

Quality-orientated management change and innovation are central strategies for firms.
Implementing both quality improvement and innovation poses significant managerial …

Prior studies considered external conditions that trigger the adoption of servitization in
product firms, but little is known on the decision to provide standardized vs. customized …

Existing research provides mixed insights concerning the impact of effectuation on new
product advantages. We address these contradictions by highlighting the dual nature of the …

One of the main risks in B2B relationships is the potential for partners to switch to
competitors. Decreasing the likelihood of partner switching can result from increasing the …

Purpose–The purpose of this paper is to examine the moderator effects of switching costs,
classified by type (relational, procedural, and financial) and direction (positive and negative) …

The growing global awareness regarding environmental concerns has prompted various
industries to develop and launch green products. As a result of this, the strategic approach to …

With the increasing popularity of organizational sensemaking in the literature, sensemaking
capability of firms attracts many researchers and practitioners from different fields …