Consumers have become more and more concerned with environmental deterioration's
adverse impact on human beings and their purchasing preferences have gradually shifted …

The sharing economy has become a rapidly growing global phenomenon, providing
economic, social, and environmental benefits through resource redistribution. However, the …

The development of sharing economy business models is one of the features of the digital
economy. The issue of sustainable development has been of particular importance in the …

The collaborative consumption toward online collaborative redistribution platforms can
potentially ease sustainability problems. Although it has attracted the attention from …

Purpose The intention-behavior gap that occurs when one's actions do not align with their
intentions has been the topic of interest of many researchers. However, the effects of the …

This paper aims to perform a comprehensive analysis, mapping the main areas of the
endorser marketing literature of the last ten years and offering a classification of the subject …

This research explored the impacts of frontline employees' communication styles (task-
oriented vs. social-oriented) on consumers' willingness to interact. The hypothesized …

Food waste has increased significantly and become a global issue amidst a growing
concern regarding famine in several countries. Food sharing constitutes the solution to the …

The emergence of integrated ride-hailing services offers significant conveniences. However,
the involvement of multiple providers and the lack of regulation within integrated ride-hailing …

The unwillingness of college students to use recycled water has become a key barrier to
sewage recycling on campus, and it is critical to strengthen their inclination to do so. This …