With savings rates at record lows and inadequate long-term financial planning for retirement,
financial well-being has become an important topic for individuals and households as well …

Physical inactivity has reached epidemic proportions in modern society. Abundant evidence
points to a causal link between physical inactivity and increased risk for numerous …

Despite increasing efforts to encourage the adoption of field experiments in marketing
research (eg,;;), the majority of scholars continue to rely primarily on laboratory studies. For …

Brands and consumers alike have become creators and distributors of digital words, thus
generating increasing interest in insights to be gained from text-based content. This work …

The authors investigate the role of political ideology in consumer reactions to consumption
regulations. First, they demonstrate via a natural experiment that conservatives (but not …

Abstract Language plays a fundamental role in every aspect of life. But only recently has
research begun to understand the role of language in consumer behavior. This paper offers …

Waste threatens human health and the environment. How can we persuade people to
participate in waste separation? In order to address this challenge, the present experimental …

Purpose The literature lacks knowledge on how organizations can manage trolling
behaviors in online communities. Extant studies tend to either focus on user responses to …

Building upon equity, expectancy-disconfirmation, and social exchange theories, this
research broadens the tipping literature by examining employees' psychological and …

Extant literature has documented the direct effects of both sound frequency and color
saturation on the perceived size of products. However, the cross‐modal interaction effect of …