Brand attachment: a review and future research
AS Shimul - Journal of Brand Management, 2022 - Springer
This paper conducts an integrative review and provides a synthesisation of key themes in
the brand attachment literature. A total of 171 papers were selected and analysed using a …
the brand attachment literature. A total of 171 papers were selected and analysed using a …
How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand …
The presence of brands on social networking sites is raising the competitive bar and
providing opportunities for consumers to experience products and services. In this sense, it …
providing opportunities for consumers to experience products and services. In this sense, it …
Compulsive buying of branded apparel, its antecedents, and the mediating role of brand attachment
Purpose Compulsive buying continues to be a maladaptive behavior that draws the attention
of both scholars and marketers. The present study aims to investigate the determinants of …
of both scholars and marketers. The present study aims to investigate the determinants of …
Recover from a service failure: The differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Brand managers inevitably have to face service failures and respond to them. Undertaking
brand recovery is essential as customers might desire to take revenge or spread negative …
brand recovery is essential as customers might desire to take revenge or spread negative …
[HTML][HTML] Balancing food waste and sustainability goals in online food delivery: Towards a comprehensive conceptual framework
Increasing food waste is a major threat to sustainability and food security. Recognizing the
issue, the United Nations Sustainable Development Goal (SDG) 12 mandates reducing …
issue, the United Nations Sustainable Development Goal (SDG) 12 mandates reducing …
Demystifying the link between emotional loneliness and brand loyalty: Mediating roles of nostalgia, materialism, and self‐brand connections
This paper explores the mechanism by which consumers use their self‐brand connections
and emotional attachment with brands to cope with the emotional loneliness that may be …
and emotional attachment with brands to cope with the emotional loneliness that may be …
Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships
Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues
and relationship norms on customer-brand relationships | Emerald Insight Books and …
and relationship norms on customer-brand relationships | Emerald Insight Books and …
The role of consumer-brand engagement towards driving brand loyalty: Mediating effect of relationship quality
K Adhikari, RK Panda - Journal of Modelling in Management, 2019 - emerald.com
Purpose The present research attempts to empirically examine the influence of consumer-
brand engagement, its potent antecedents, and relationship quality towards creating and …
brand engagement, its potent antecedents, and relationship quality towards creating and …
When AI-based services fail: examining the effect of the self-AI connection on willingness to share negative word-of-mouth after service failures
Recent proliferation of artificial intelligence (AI) in service encounters gives rise to questions
on how consumers respond to these novel technologies. This study seeks to examine the …
on how consumers respond to these novel technologies. This study seeks to examine the …
The power of brand nostalgia: Contrasting brand personality dimensions and consumer‐brand relationships of nostalgic and non‐nostalgic brands
S Youn, NA Dodoo - Journal of Consumer Behaviour, 2021 - Wiley Online Library
Integrating the theories of nostalgia, brand personality, and consumer‐brand relationships,
this research examined the power of nostalgia in explaining brand personality dimensions …
this research examined the power of nostalgia in explaining brand personality dimensions …