Online MBA programs have seen a rapid rise in student enrollments in recent years and
institutions of higher education have keen interests in offering quality online MBA programs …

Competence in pedagogy and research is the sine qua non of marketing educators' careers.
However, there is evidence in the literature that marketing academics focus more on and are …

Purpose–The purpose of this paper is to illustrate that conceptual frameworks developed
from a general theory of competition, ie resource‐advantage (R‐A) theory, can facilitate …

Knowledge of marketing strategy is essential for marketing majors. To supplement and/or
replace the traditional lecture-discussion approach, several pedagogical vehicles have …

The case method, which is one of a family of learner-centred teaching techniques, is now
widely employed in business schools throughout the globe. From its inception the nature of …

Structured case analysis is a hybrid pedagogy that flexibly combines diverse instructional
methods with comprehensive case analysis as a mechanism to develop critical thinking …

Live cases, where students work directly with an outside organization to solve real-world
problems, can be an immersive learning experience for marketing students. Current …

Case study analyses allow students to demonstrate proficiency in executing authentic tasks
in marketing and management, facilitating faculty evaluation of higher order learning …

This study examined the role of reflection on personal cases for making ethical decisions
with regard to new ethical problems. Participants assumed the position of a business …

Our literature has documented the value of using both the traditional (textbook) case method
and the live case method for teaching students how to make effective marketing decisions …