Abstract 'Energy sufficiency'involves reducing consumption of energy services in order to
minimise the associated environmental impacts. This may either be through individual …

Indirect rebound effects on the consumer level occur when potential greenhouse gas
emission savings from the usage of more efficient technologies or more sufficient …

To effectively limit climate change, we need people to both behave pro-environmentally and
support environmental policy. However, there are conflicting results about whether people …

This research provides evidence for moral-licensing effects in climate-related behavior. We
recruited individuals who had not travelled by airplane for private reasons during the past …

The present study examined the conditions under which highlighting past pro-environmental
behaviour produces a “license” to engage in less pro-environmental behaviour: a …

Carbon taxes raise the costs of carbon-intensive products to penalize their consumption.
Policymakers can decide whether the carbon tax is hidden or indicated explicitly as a …

A recent study (Mazar & Zhong, 2010) argued that green consumption triggers cross-domain
moral licensing, which makes people engage in dishonest behavior. In two conceptual and …

An online experiment was conducted to examine a past moral deed's influence on
consumers' response to guilt appeals in environmental advertising. The findings suggested …

Experimental research on sequential moral behavior (SMB) has found that engaging in an
initial moral (or immoral) behavior can sometimes lead to moral balancing (ie, switching …

Higher levels of economic activity are often accompanied by higher energy use and
consumption of natural resources. As fossil fuels still account for 80% of the global energy …