We consider an optimal control problem for a non-autonomous model of ODEs that
describes the evolution of the number of customers in some firm. Namely we study the best …

We consider a continuous model of the optimal control of the customer dynamics based on
marketing policies as a non-autonomous system of ODEs. The model tracks the history of …

A marketing strategy is an attempt to campaign for a product so that information about the
product becomes viral. Advertising strategy began to be combined by involving customers to …

Dinamika Pelanggan meliputi pertukaran informasi dan transaksi yang sedang berlangsung
antara pelanggan dan organisasi. Proses ini mempunyai peranan yang penting dalam …

Abstract Multi-Level Marketing has got an international worth estimated to be around 180
billion dollars in the marketing industry. It is also known as network marketing or aggregate …

Viral marketing dapat diartikan sebagai suatu penerapan secara elektronik dari pemasaran
“mulut-ke-mulut” atau yang biasa disebut “word-of-mouth”. E-Commerce adalah suatu …

In this paper, we propose a discrete addictive buying model including two controls:
influencer and voucher marketing campaign in order to describe the dynamic of behavior …

A marketing strategy is an attempt to campaign for a product so that information about the
product becomes viral. Advertising strategy began to be combined by involving customers to …