Social perception of brands: Warmth and competence define images of both brands and social groups
People form impressions about brands as they do about social groups. The Brands as
Intentional Agents Framework (BIAF) a decade ago derived from the Stereotype Content …
Intentional Agents Framework (BIAF) a decade ago derived from the Stereotype Content …
In times of trouble: A framework for understanding consumers' responses to threats
The COVID-19 pandemic and the accompanying economic downturn have dramatically
impacted the lives of consumers around the world. From a conceptual perspective, such …
impacted the lives of consumers around the world. From a conceptual perspective, such …
Should your brand pick a side? How market share determines the impact of corporate political advocacy
Consumers increasingly expect brands to “pick a side” on divisive sociopolitical issues, but
managers are reluctant to risk alienating customers who oppose their position. Moreover …
managers are reluctant to risk alienating customers who oppose their position. Moreover …
Chatbot for SMEs: Integrating customer and business owner perspectives
MA Selamat, NA Windasari - Technology in Society, 2021 - Elsevier
Purpose Chatbots have been widely adopted to create more positive customer experiences
as customers now spend more time in digital environments. Despite the technological …
as customers now spend more time in digital environments. Despite the technological …
[HTML][HTML] Impact of the rating system on sentiment and tone of voice: A Booking. com and TripAdvisor comparison study
Online reviews have bridged the gap between traditional word-of-mouth and viral
communication, influencing peer's decision processes. Analyzing tourists' online reviews …
communication, influencing peer's decision processes. Analyzing tourists' online reviews …
Audio mining: The role of vocal tone in persuasion
Persuasion success is often related to hard-to-measure characteristics, such as the way the
persuader speaks. To examine how vocal tones impact persuasion in an online appeal, this …
persuader speaks. To examine how vocal tones impact persuasion in an online appeal, this …
They're just not that into you: how to leverage existing consumer–brand relationships through social psychological distance
While prevailing marketing practice is to encourage ever-stronger relationships between
consumers and brands, such relationships are rare, and many consumers are relationship …
consumers and brands, such relationships are rare, and many consumers are relationship …
Examining the outcomes of influencer activism
Academic research on influencer marketing is becoming more prevalent. The majority of this
research, though, takes the perspective of a sponsoring brand, advising companies on how …
research, though, takes the perspective of a sponsoring brand, advising companies on how …
Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships
Purpose This paper aims to examine how the relationship norms established between
customers and brands influence customer perceptions of crowdsourcing (vs firm-generated) …
customers and brands influence customer perceptions of crowdsourcing (vs firm-generated) …
The effect of corporate social responsibility and corporate social irresponsibility: Why company size matters based on consumers' need for self-expression
Social networks service has an important role in disseminating information related to
corporate social responsibility (CSR), which is becoming increasingly important in the digital …
corporate social responsibility (CSR), which is becoming increasingly important in the digital …