The purpose of this study is to systematically review the city branding literature, organize the
subject matters and draw a map of the development and change in the city branding …

Abstract European Capitals of Culture (ECoC) is an initiative that promotes European
cultural diversity with the aim of economic, cultural, and social revitalization. Measuring …

There is a large and growing literature on Turkish politics in general, and the AKP in
particular. However, local government and party organization, although very important …

This chapter begins with a mini academic literature review on city tourism marketing,
branding and product development. It is devoted to best processes and practices in city …

Desde hace varias décadas las ciudades han entrado en una competencia para llamar la
atención de turistas e inversionistas en todo el mundo; este fenómeno que no ha sido …

This chapter analyzes city branding efforts in Istanbul in the context of urban tourism. The
chapter focuses on the evolution of promotional practices from disorderly and inconsistent …

This chapter dissects the opening sequences of Skyfall (2012) in Istanbul and Spectre
(2015) in Mexico City in order to argue that Eon's predilection for runaway productions has …

Bu çalışma, İstanbul'un düğün turizm pazarındaki mevcut durumunu, düğün turizm
olanaklarını, ön plana çıkarılması gereken özelliklerini, rakiplerini, pazarda sahip olduğu …

ÖZ Düğün turizmi, turizm sektörü için yeni ve alternatif bir üründür. Bazı ülkelerde az da olsa
gelişen bu sektör, Türkiye'de henüz yeterli ilgiyi görmemektedir. Bu yetersiz ilgi, turizm yazını …

This article investigates religious diplomacy and its branding potential and power
ramifications, focusing on Cypriot missionary work in Sub-Saharan Africa. It analyses the …