Metacognitive experiences as information: Processing fluency in consumer judgment and decision making
Abstract Thinking is accompanied by metacognitive experiences of ease or difficulty. People
draw on these experiences as a source of information that can complement or challenge the …
draw on these experiences as a source of information that can complement or challenge the …
Back to the inverted-U for music preference: A review of the literature
A Chmiel, E Schubert - Psychology of Music, 2017 - journals.sagepub.com
This study investigated the inverted-U model of preference for music as a function of
collative variables (especially familiarity and complexity) over the last 115 years. The results …
collative variables (especially familiarity and complexity) over the last 115 years. The results …
Cutting through content clutter: How speech and image acts drive consumer sharing of social media brand messages
Consumer-to-consumer brand message sharing is pivotal for effective social media
marketing. Even as companies join social media conversations and generate millions of …
marketing. Even as companies join social media conversations and generate millions of …
[图书][B] The psychology of advertising
BM Fennis, W Stroebe - 2020 - taylorfrancis.com
The Psychology of Advertising offers a comprehensive exploration of theory and research in
(consumer) psychology on how advertising impacts the thoughts, emotions and actions of …
(consumer) psychology on how advertising impacts the thoughts, emotions and actions of …
Emotional or rational? The congruence effect of message appeals and country stereotype on tourists' international travel intentions
W Feng, Y Liu, D Li - Annals of tourism research, 2022 - Elsevier
Advertising can be used to promote tourism recovery post-COVID-19 pandemic. However,
the effectiveness of such advertising in the pandemic context remains uncertain. This study …
the effectiveness of such advertising in the pandemic context remains uncertain. This study …
The sound of music: The effect of timbral sound quality in audio logos on brand personality perception
J Melzner, P Raghubir - Journal of Marketing Research, 2023 - journals.sagepub.com
This research aims to advance the understanding of audio branding by investigating the
effect of an understudied auditory attribute, timbre, in the context of brand audio logos …
effect of an understudied auditory attribute, timbre, in the context of brand audio logos …
Song lyrics have become simpler and more repetitive over the last five decades
Music is ubiquitous in our everyday lives, and lyrics play an integral role when we listen to
music. The complex relationships between lyrical content, its temporal evolution over the last …
music. The complex relationships between lyrical content, its temporal evolution over the last …
A multimodal end-to-end deep learning architecture for music popularity prediction
D Martín-Gutiérrez, GH Peñaloza… - IEEE …, 2020 - ieeexplore.ieee.org
The continuous evolution of multimedia applications is fostering applied research in order to
dynamically enhance the services provided by platforms such as Spotify, Lastfm, or …
dynamically enhance the services provided by platforms such as Spotify, Lastfm, or …
Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
A large and growing number of brands use music in their marketing communications to
influence consumer perceptions. This article offers an answer to how brands can leverage …
influence consumer perceptions. This article offers an answer to how brands can leverage …
Evidence of a metacognitive illusion in judgments about the effects of music on cognitive performance
Two experiments serve to examine how people make metacognitive judgments about the
effects of task-irrelevant sounds on cognitive performance. According to the direct-access …
effects of task-irrelevant sounds on cognitive performance. According to the direct-access …