In recent years, e-commerce has assumed a more strategic and relevant role with regard to
the good performance of the global retail industry. The facilities and conveniences provided …

In livestreaming, the streamers (online sellers) are the core actors who promote deals
through their speech. Thus far, how the speech of streamers determines customers' …

This study investigates customers' trust and behavioural intentions regarding the use of
cybernetic payment network services in an emerging country, focusing on perceived quality …

Purpose The purpose of this research article is to explore the behavioural intention of
consumers to use app-based shopping for green-tech products in the emerging economy of …

The study investigates the customers' intention to use app-based medicine services in an
emerging economy. This study explores the indirect effects of perceived usefulness …

The aim of this study is to understand the impact of the delivery service through E
applications and its impact on customers satisfaction during the Covid-19 pandemic at retail …

Purpose The demand for over-the-top (OTT) video streaming services has grown manifold in
the last few years. With increasing competition in the OTT market, it is vitally important for …

Purpose This study aims to examine how the Information Technology (IT) sector in India is
changing sporadically to be relevant to be able to meet the changing demands. Companies …

The purpose of this study is to examine the current factors that influence the attitudes and
intentions of experienced dual‐role consumers toward collaborative consumption (CC), an …

Tujuan dasar dari penelitian ini adalah untuk menganalisis pengaruh electronic word of
mouth (eWOM) dan brand image terhadap purchase Intention sebagai mediator brand trust …