Few concepts in the marketing literature have proliferated like the concept of attitude.
However, a closer look at studies investigating attitudes as consumers' responses to …

Does metacognition, ie the capacity to form epistemic self-evaluations about one's current
cognitive performance, derive from a mindreading capacity, or does it rely, at least in part, on …

Human reasoning is accompanied by metacognitive experiences, most notably the ease or
difficulty of recall and thought generation and the fluency with which new information can be …

The authors propose that consumer choices are often systematically influenced by
preference fluency (ie, the subjective feeling that forming a preference for a specific option is …

Consumers increasingly use various Internet-enabled devices for online shopping; thus, a
critical topic for both research and practice is the visual characteristics of the information …

By the time we die, we will have spent an estimated one and a half years just watching TV
commercials. Advertising is an established and ever-present force and yet, as we move into …

This Handbook contains a unique collection of chapters written by the world's leading
researchers in the dynamic field of consumer psychology. Although these researchers are …

Two studies demonstrated that attempts to debias hindsight by thinking about alternative
outcomes may backfire and traced this to the influence of subjective accessibility …

People can generate the same thoughts or process the same information with different
degrees of ease, and this subjective experience has implications for attitudes and social …

We propose that people weight fluent, or easy to process, information more heavily than
disfluent information when making judgments. Cue fluency was manipulated independent of …