[PDF][PDF] China and the world: Inside the dynamics of a changing relationship
This report was produced by MGI senior editor Janet Bush, editorial production manager
Julie Philpot, and senior graphic designers Marisa Carder and Patrick White, with support …
Julie Philpot, and senior graphic designers Marisa Carder and Patrick White, with support …
Effects of consumer animosity on boycotts: the role of cognitive-affective evaluations and xenocentrism
Purpose This study aimed to investigate the influence of brand-targeted animosity on
consumers' boycott intentions for target fashion products via their cognitive and affective …
consumers' boycott intentions for target fashion products via their cognitive and affective …
C-suite perspectives on corporate diplomacy as a component of public diplomacy
This study explored the concept and practice of corporate diplomacy from the perspective of
multinational corporate communication executives. It sought to assess corporate views on …
multinational corporate communication executives. It sought to assess corporate views on …
Museums and marketing: a controversy over new strategies
L Yin - Esic Market Economics and Business Journal, 2020 - papers.ssrn.com
Objective: This paper aims to review the function of marketing in the field of museum
management and offers practical and creative solutions for museums to successfully …
management and offers practical and creative solutions for museums to successfully …
Country-of-origin relationship (CoOR): A relational approach to understanding the association between a multinational company in crisis and its country of origin
Extant research has examined country-of-origin (CoO) from a marketing perspective,
examining the effects of consumers' evaluations of a country's image on attitudes toward …
examining the effects of consumers' evaluations of a country's image on attitudes toward …
Contested Japanese-ness: Examining the meaning of Japanese companies' country-of-origin in China as a product of communication
N Li - Journal of International Consumer Marketing, 2023 - Taylor & Francis
This paper contributes to the research of consumer nationalism by examining the meaning
of corporate country-of-origin as a product of communication, rather than individual …
of corporate country-of-origin as a product of communication, rather than individual …
Legitimacy issues in corporate public diplomacy
K Mogensen - … of business legitimacy: Responsibility, ethics and …, 2020 - Springer
Transnational corporations negotiate with stakeholders in host countries to build long-term,
trustworthy relationships. Such corporate diplomacy activities aim at creating economically …
trustworthy relationships. Such corporate diplomacy activities aim at creating economically …
[PDF][PDF] Interdisciplinary perspectives on: The idea of corporate public diplomacy and how it differs from state public diplomacy
KPB Mogensen - 2019 - researchgate.net
When transnational corporations choose to engage proactively, negotiate, and build long-
term relationships with stakeholders in host countries to help solve problems or prevent …
term relationships with stakeholders in host countries to help solve problems or prevent …
Practicing public diplomacy by doing good: Examining the effects of corporate social responsibility on country reputation
Y Qu, FR Dillman Carpentier - International Journal of Strategic …, 2021 - Taylor & Francis
This investigation examines whether and how multinational corporations' corporate social
responsibility (CSR) activities fulfill the function of public diplomacy by boosting home …
responsibility (CSR) activities fulfill the function of public diplomacy by boosting home …
Museos y Marketing: una controversia ante nuevas estrategias
Y Li - Esic Market, 2020 - revistasinvestigacion.esic.edu
Objective: This paper aims to review the function of marketing in the field of museum
management and offers practical and creative solutions for museums to successfully …
management and offers practical and creative solutions for museums to successfully …