Rising partisan animosity is associated with a reduction in support for democracy and an
increase in support for political violence. Here we provide a multi-level review of …

Nonprofit sectors account for a small but significant share of most major economies globally,
and the marketing and fundraising activities of organisations operating in this sector are of …

In the Spring of 2017 I stayed in London for three months to write this book. Those months
were in many ways exceptional. At the end of May, a terror attack in Manchester Arena, at a …

Viral social media challenges have erupted across multiple social media platforms. While
social media users participate in prosocial challenges designed to support good causes, like …

Social media challenges are activities performed by an individual or a group and uploaded
to social media platforms to achieve a specific goal. We sought to understand how harmful …

We explore the interplay between social currency (SC) and consumer engagement on social
networks. We use text analyses based on both human coding and machine learning asisted …

Social media has become integral to our daily lives and has transformed how people
communicate and share information. It has also emerged as a powerful tool in health …

It is a fact that the past research has explored service-dominant logic (SD logic) and value co-
creation in music marketing (Choi & Burnes 2013; Gamble & Gilmorex 2013; Gamble 2018; …

In recent years, viral challenges on the Internet have become a very frequent phenomenon.
These allude to the actions that are proposed to Internet users to record themselves …

Tourism destinations that are perceived to have engaged in egregious policies/behaviours
may face boycott calls. It is increasingly observed that people use social media to call for …