Viral marketing is a phenomenon that emerged with the development of social media
marketing; this study aims to provide information regarding the impact of viral marketing on …

Pantene Indonesia membuat gebrakan dalam mengiklankan produk perawatan rambutnya
dengan model pria Keanu Angelo, meskipun sebelumnya Pantene dikenal sebagai merek …

ABSTRAK UMKM merupakan elemen terpenting pada roda perekonomian di Indonesia.
Adanya pandemic covid-19 keberlangsungan UMKM terancam dengan adanya penurunan …

Amidst growing concerns about water shortages, harnessing the potential of social media
emerges as a crucial strategy in attempts to conserve consumption While informative …

Penggunaan internet di Indonesia meningkat akibat covid-19 yang mengharuskan semua
aktivitas diluar rumah harus dapat dilakukan secara online. Dengan demikian adanya …

Philippines, as the social media capital of the world, has the highest social media usage
rate, with over 60% higher than the average rate for other countries and which amounts to …

The viral marketing phenomenon occurred in cyberspace drives many changes in the
marketing. In the past several years, there was a lot of viral news spreading in the society. In …

The rapid development of the Internet, the World Wide Web, and Digital Technology has
driven the human way of interacting and information gathering in recent years. The …

The purpose of this study is to investigate the impact of Viral Marketing on E-Commerce
Shopee's Consumer Purchasing Intention. Viral Marketing can be used to widely …

The situational effect from Covid-19 pandemic will change the consumer behavior,
especially in food & beverages industry, thus will influence particularly on consumer …