Message matching refers to the design and distribution of persuasive messages such that
message features (eg, the themes emphasized) align with characteristics of the target …

Background Facilitating a transition to more plant-based and less animal-based diets would
strongly alleviate the environmental impact of food, while plant-based diets can also …

The current issue of Psychology & Health focuses on an important topic for contemporary
health psychology, namely health behaviours. Health behaviours have been defined as ' …

Purpose This study strives to improve one's understanding of tailored messaging as an
organizational communication strategy that amplifies processes of organizational change at …

Background: Short, animated story-based (SAS) videos are a novel and promising strategy
for promoting health behaviors. To gain traction as an effective health communication tool …

Background Short and animated story-based (SAS) videos can be an effective strategy for
promoting health messages. However, health promotion strategies often motivate the …

India, in coming times, is said to be crowned as the youngest country in the world with the
highest percentage (64%) of its population as the working population, the maximum of which …

Introduction Homelessness is considered to be a global problem, independent of the
material situation of a given country and occurring in most societies around the world. Aim of …

Background: Entertainment-education media can be an effective strategy for influencing
health behaviors. To improve entertainment-education effectiveness, we seek to investigate …

One of the most common techniques behavioral scientists use to influence people's
attitudes, intentions, and behaviors is message matching—the systematic design and …