The main aim of this research was to examine the effect of intrinsic attributes on impulsive
buying behaviour among young consumers. Both exploratory and descriptive designs were …

Cognition and affect have had stretched history of influencing the buying behaviour of an
individual. The change in one of the dimensions leads to some proportionate change in …

In contemporary advertising, celebrity endorsements have become pervasive, yet their
effectiveness in influencing consumer preferences remains under scrutiny. We aim to …

University students face significant levels of psychological distress due to the transitional
period that they find themselves in, known as emerging adulthood, which, for young adults …

هدف از این کندوکاو، طراحی و تبیین مدل رفتار خرید آنی در ایران می باشد که برای دستیابی به
این هدف، از دو رویکرد کیفی و کمی استفاده شده هدف از این کندوکاو، طراحی و تبیین مدل رفتار …‎

The purpose of this study was to look into various attributes such as price, comfort, quality,
equipment, up-gradation, after sale services, mode of payment and ease of accessibility that …

CONCLUSION The previous chapter dealt with the major findings of the study. In this
Chapter, a concluding summary along with implications and recommendations for further …