Big data analytics: A review on theoretical contributions and tools used in literature

P Grover, AK Kar - Global Journal of Flexible Systems Management, 2017 - Springer
The importance of data science and big data analytics is growing very fast as organizations
are gearing up to leverage their information assets to gain competitive advantage. The …

Field experimentation in marketing research

A Gneezy - Journal of Marketing Research, 2017 - journals.sagepub.com
Despite increasing efforts to encourage the adoption of field experiments in marketing
research (eg,;;), the majority of scholars continue to rely primarily on laboratory studies. For …

Design and analysis of switchback experiments

I Bojinov, D Simchi-Levi, J Zhao - Management Science, 2023 - pubsonline.informs.org
Switchback experiments, where a firm sequentially exposes an experimental unit to random
treatments, are among the most prevalent designs used in the technology sector, with …

Field experiments in operations management

Y Gao, M Li, S Sun - Journal of Operations Management, 2023 - Wiley Online Library
While the field experiment is a powerful and well‐established method to investigate causal
relationships, operations management (OM) has embraced this methodology only in recent …

Evolutionary psychology in marketing: Deep, debated, but fancier with fieldwork

T Otterbring - Psychology & Marketing, 2021 - Wiley Online Library
This guest editorial starts with an introduction of evolutionary psychology (EP) in the
marketing domain and delineates some of the building blocks of EP, both generally and …

The science of leadership: A journey from survey research to field experimentation

D Eden - The Leadership Quarterly, 2021 - Elsevier
This is a personal account of the stages through which my thinking and my research career
unfolded, beginning with student socialization into questionnaire-based survey research …

Too close for comfort? The impact of salesperson‐customer proximity on consumers' purchase behavior

T Otterbring, F Wu, P Kristensson - Psychology & Marketing, 2021 - Wiley Online Library
Across a series of lab and field studies, with a total sample of over 1200 participants, we
investigate how the physical proximity between salespeople and customers can impact store …

The value of pop-up stores on retailing platforms: Evidence from a field experiment with Alibaba

DJ Zhang, H Dai, L Dong, Q Wu, L Guo… - Management …, 2019 - pubsonline.informs.org
We study the value of short-lived and experientially oriented pop-up stores, a popular type of
omnichannel retail strategy, on both retailers that participate in pop-up store events and …

Guest editorial: Favoring fieldwork makes marketing more meaningful

T Otterbring, G Viglia, L Grazzini, G Das - European Journal of …, 2023 - emerald.com
Online retailing and digital marketing are steadily growing in popularity (Ares et al., 2023;
Singh and Söderlund, 2020). However, most everyday consumer decisions still take place …

Learning to rank an assortment of products

KJ Ferreira, S Parthasarathy… - Management Science, 2022 - pubsonline.informs.org
We consider the product-ranking challenge that online retailers face when their customers
typically behave as “window shoppers.” They form an impression of the assortment after …