Web of Wonders: Sustainable Digital Marketing Strategies for Unforgettable African Tourism Destinations
BS Al-Romeedy - Promoting Responsible Tourism With Digital …, 2024 - igi-global.com
This chapter investigates sustainable digital marketing strategies tailored for African tourism
destinations, with a focus on promoting unforgettable experiences while preserving the …
destinations, with a focus on promoting unforgettable experiences while preserving the …
THE IMPACT OF DIGITAL BRAND COMMUNICATION ON E-BRANDING: AN EMPIRICAL RESEARCH
KJ Jocić, P Brzaković, O Momčilović - SCIENCE International Journal, 2024 - scienceij.com
This empirical study delves into the intricate dynamics between brand digital communication
and e-branding levels, concentrating on brand engagement with consumers through digital …
and e-branding levels, concentrating on brand engagement with consumers through digital …
Digital Marketing in a Context of Digital Transformation: A Conceptual Model Integrating Digital Entrepreneurship to Revolutionize Digital Practices
S MIRDASSE - Revue Internationale de la Recherche Scientifique et …, 2024 - revue-irsi.com
In a context of growing digital transformation, this theoretical article explores the role of
digital entrepreneurship in revolutionizing digital marketing practices. By integrating the …
digital entrepreneurship in revolutionizing digital marketing practices. By integrating the …
The Impact of Mobile Marketing Campaigns on Consumers.
Understanding how the different components of mobile marketing influence consumer
decisions can guide companies in developing more effective marketing strategies that lead …
decisions can guide companies in developing more effective marketing strategies that lead …
[PDF][PDF] Social media engagement and customer experience: A comparative study of hotels and restaurants in Calabar Metropolis
DO Oba, PCO Itu, KA Aklah - mjrdp-unical.com
In today's digital age, social media engagement has become a crucial component of
customer experience in the hospitality industry. This study compared the social media …
customer experience in the hospitality industry. This study compared the social media …
[PDF][PDF] Customer Relationship Management (CRM) Practices in Indian Hospitality Industry: Issues and Challenges
A Chadha - ijastre.org
The Indian hospitality industry is booming, thanks to economic expansion, rising disposable
incomes, and greater tourism. Customer expectations are also changing, requiring tailored …
incomes, and greater tourism. Customer expectations are also changing, requiring tailored …