The impact of influencers on sustainable consumption: A systematic literature review
The pressing need for environmentally friendly behaviors and sustainable consumption
practices has become paramount in light of climate challenges and evolving societal …
practices has become paramount in light of climate challenges and evolving societal …
[HTML][HTML] Virtual influencers and pro-environmental causes: the roles of message warmth and trust in experts
Virtual influencers (VIs) are an increasingly popular form of endorsers used in marketing
campaigns. With their human influencer counterparts sometimes involved in scandals and …
campaigns. With their human influencer counterparts sometimes involved in scandals and …
The “Greta effect” on social media: A systematic review of research on Thunberg's impact on digital climate change communication
NG Mede, R Schroeder - Environmental Communication, 2024 - Taylor & Francis
Greta Thunberg is a major figure in climate change discourse, featuring prominently in the
news and social media. Many studies analyzed the “Greta effect,” but there has not been a …
news and social media. Many studies analyzed the “Greta effect,” but there has not been a …
My money—My problem: How fear‐of‐missing‐out appeals can hinder sustainable investment decisions
Cryptocurrencies (cryptos) have detrimental environmental effects due to their massive
energy consumption. While several green crypto coins have been launched, the mainstream …
energy consumption. While several green crypto coins have been launched, the mainstream …
[HTML][HTML] How can academics generate great research ideas? Inspiration from ideation practice
S Stremersch - International Journal of Research in Marketing, 2024 - Elsevier
How can academic scholars come up with great ideas, such that their research becomes
even more important, relevant, and interesting? Based on ideation practices of sophisticated …
even more important, relevant, and interesting? Based on ideation practices of sophisticated …
Proselytizing the potential of influencer marketing via artificial intelligence: mapping the research trends through bibliometric analysis
Artificial intelligence represents the cutting-edge frontier in influencer marketing, offering a
novel approach to leveraging social media data. This study aims to provide a …
novel approach to leveraging social media data. This study aims to provide a …
User Engagement Triggers in Social Media Discourse on Biodiversity Conservation
N Dethlefs, H Cuayahuitl - ACM Transactions on Social Computing, 2024 - dl.acm.org
Studies in digital conservation have increasingly used social media in recent years as a
source of data to understand the interactions between humans and nature, model and …
source of data to understand the interactions between humans and nature, model and …
Encouraging prosocial consumer behaviour: A review of influencer and digital marketing literature
X Li, Y Liu, J Zhu, J Lou - Psychology & Marketing, 2024 - Wiley Online Library
Prosocial consumer behaviours, or actions taken by consumers intended to benefit others,
are essential for society's stability. Thus, marketers need to systematically develop strategies …
are essential for society's stability. Thus, marketers need to systematically develop strategies …
Influencer Activism: Insights for Effective Partnership With Brands and Organizations
Influencers can effectively promote products and brands but are also leading personalities
who might inspire others to support polarizing and/or prosocial issues (eg, against gender …
who might inspire others to support polarizing and/or prosocial issues (eg, against gender …
Tweeting for change: social media narratives for sustainable service
Purpose This interdisciplinary study aims to analyze how service organizations
communicate sustainable beliefs in their social media narratives and use them to generate …
communicate sustainable beliefs in their social media narratives and use them to generate …