The current study aims to identify how brand relationship quality mediates the relationship
between different online relational bonds, and attitudinal and behavioral loyalty. A total of …

Professor da Escola de Administração da UFRGS E-mail: fbluce@ ea. ufrgs. br se produziu
o complexo relacionamento entre vendedores e compradores a partir de meados da …

The paper focuses on the assessment of practices reflective of relationship marketing and
those that can be associated with “Asian values”. The argument that is often put forward is …

This research studies the relationship between car manufacturers (CM) and third party
logistics providers (TPLP), also known as the logistics partnership, in the outbound delivery …

This interpretive study reveals specific behaviors that shoppers enact in order to cope with
the tensions they experience in an environment where negotiated pricing is the expected …

With the rapid, worldwide advancement in information communication technology (ICT)
along with the popularity and ubiquity of the Internet, E-Commerce is getting stronger in the …

Direct Selling: A Global and Social Business Model introduces readers to a relatively little-
known but influential and interesting business context: direct selling. The direct selling …

This research investigated the process of guanxi development in business partnerships
between art dealers and artists in the Beijing art industry. The characteristics of guanxi were …

In the early 1980s, the term newly industrializing countries was applied to a few fast growing
and liberalizing Asian and Latin American countries. Because of the widespread adoption of …

Southeast Asia covers more than four million square kilometers, which is almost the size of
Europe. At the end of 2005 the population amounted to 570 million. The region comprises …