Measurement instruments are used to collect data about respondents. In social pharmacy,
measurement instruments are often used to measure latent constructs, such as attitudes …

This study aims to examine and analyze the effect of variable quality of product, price,
promotion, and location on purchase decision product nitchi at PT Jaya Swarasa Agung in …

Environmental deterioration caused by consumers' non-sustainable consumption pattern is
putting a strain on the environment and is hindering sustainable development. In order to …

Objective: The objective of this paper is to analyse motivation factors for female
entrepreneurship in Mexico. In the proposed article, the authors discuss the factors which …

Perkembangan teknologi telah membuat pergeseran perilaku berbelanja pelanggan dari
offline ke online di seluruh dunia termasuk Indonesia, salah satunya ditandai dengan …

Rating scales are one of the most widely used tools in marketing research and commercial
market research. They are used to capture information on a range of phenomena. In …

Mobile communication has made an impact towards interaction between people while
conducting business either locally or internationally. The expansion of mobile …

Although public transportation is considered effective at reducing the external cost of driving
private vehicles, many urbanites do not use public transportation. This study develops …

This study investigates the association between traditional food consumption and motives
for food choice in six European countries. Cross-sectional data were collected through the …

With the emerging of experience economy, more and more scholars start to put more effort in
exploring the knowledge of experiential marketing. As one of the core concepts in the …