The ability of personas: An empirical evaluation of altering incorrect preconceptions about users
False preconceptions about users can result in poor design, product development, and
marketing decisions, so rectifying these preconceptions is essential for organizations. This …
marketing decisions, so rectifying these preconceptions is essential for organizations. This …
[PDF][PDF] Neither An Axe Nor A Tree: The Applied Ethnographer's Role In Future Thinking Inside The Modern Corporation
S Ladner - samladner.com
The world needs social scientists to help envision a better future but applied social scientists
working in companies today will attest that it is an immense struggle to push companies to …
working in companies today will attest that it is an immense struggle to push companies to …