Return on advertising spend (ROAS) refers to the ratio of revenue generated by advertising
projects to its expense. It is used to assess the effectiveness of advertising marketing …

In today's competitive markets, marketing may be one of the most important factors in the
sale of goods and products. In the present age, with the technological revolution, many …

Background: 86% of marketers believe social media marketing mix trends have influenced
their profits. This condition significantly changes the business world and offers integrated …

Unternehmen können soziale Medien effizient nutzen, um ihre Zielgruppen zu erreichen.
Indem sie gezielte Inhalte erstellen und diese auf Plattformen wie Facebook, Instagram …

Mortgage life insurance (MLI) offers lucrative opportunities for insurers in Portugal but
retaining customers has become challenging amid regulatory changes and fierce …

Social Media has become integral to our daily lives in a hyper-connected world where the
digital environment becomes an important part of the consumer's life. With the proliferation of …

Background: 86% of marketers believe social media marketing mix trends have influenced
their profits. This condition significantly changes the business world and offers integrated …

In recent years, TikTok has emerged as a dynamic force in social media, reshaping the
landscape of marketing and advertising. This study focuses on TikTok's effectiveness as a …

ChatGPT is perceived to have a significant impact on customer experience and marketing.
Hence, this paper aims to explore the ethical perspective of ChatGPT and subsequently its …

This research paper aims to investigate the underlying motivations that drive the usage of
augmented reality (AR) filters on social media platforms. The study addresses a significant …