During the past quarter-century, digital technologies-based innovations for creating,
communicating, and delivering products of value to customers have significantly risen in …

There is a lack of studies which have explored the factors of omni-channel healthcare supply
chain resiliency (OHSCR). Thus, the current study explores the resiliency factors of …

Developments in digital marketing technologies have caused the channels in which retailers
communicate and interact with their customers to be fragmented. Retailers provide products …

A proliferação da internet conduziu ao crescimento dos canais digitais e trouxe consigo
novas oportunidades de expansão de negócio. As PMEs e as empresas unipessoais, por …

Supply chains that stretch over different countries on different continents are one of the
defining characteristics of globalization. At its core, global supply chain management …

The aim of the paper is to assess the effectiveness of product placement and its ability to
attract and retain the attention of respondents. Under the term product placement, the author …