In common with most large-scale projects this book has incurred many debts upon the way.
The British General Election Study Campaign Panel 1997 was conducted by the Centre for …

Elections lie at the heart of the relationship between parties and democracy. Just as it is
impossible to conceive of a definition of representative democracy which does not place …

This work demonstrates how British political parties now have to use sophisticated political
marketing techniques in order to gain electoral success. By conducting focus groups and …

In theory, parliamentary elections are a contest between political parties whose leaders do
not have a separate identity from their party in the public eye. This case study of Britain …

This paper has two broad aims: to trace the theoretical development of political marketing
and then demonstrate how these concepts can be used in the analysis of election …

In this book the author asks a big question: how did public relations develop in Britain and
why? The question is answered through a broad ranging narrative which links the evolution …

The Premiership of Tony Blair has not only reaffirmed previous trends towards leader-
centered parties and governments, it has provided a decisive change in the development of …

Between 1945 and 1970, it was orthodox to regard Britain as having a very stable,
centralized and party-oriented political system. Parties were vital to a number of …

The Labour Party has been using marketing longer than is commonly realised. Leading
figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who …

Argues that by utilizing a standard evolutionary model of marketing it is possible to map out
three key stages in the development of electioneering, each of which is directly comparable …