This article presents the first narrative analysis of the areas of research that have developed
within the destination marketing field since its commencement in 1973. Given the broad …

This study reviews marketing research published in selected hospitality and tourism journals
for the period of 2002–2003. The review includes summaries of research topics, industry …

Rural tourism in Spain has developed intensively in recent years and although this branch of
tourism is now well established, it still faces some challenges that causal marketing research …

Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the
principles and practice of marketing as they are increasingly being applied in the global …

The primary objectives of this study were to investigate and develop a theoretical
relationship among destination image, service quality and perceived value and to …

The tourism market is fiercely competitive. No other market place has as many brands
competing for attention, and yet only a handful of countries account for 75% of the world's …

This paper compares how two different destinations use food in their marketing activities.
Content analysis of brochures, booklets and web sites was used. One, Hong Kong, makes …

Contemporary tourism is one of the most significant yet misunderstood phenomenon in the
world today. It is something that is engaged in by many people in the developed world, and …

In order to be successful in the market it is not sufficient to attract new customers managers
must concentrate on retaining existing customers implementing effective policies of …

This study provides insight into the hotel characteristics that have a significant association
with customer satisfaction. Data related to a sample of 6768 hotels located in 47 capital …