Abstract Applying the Investment Model to the social media context, this study investigated
the impacts of influencer playfulness and content expertise of influencer on social media …

This article reports findings from four studies examining blame attribution following service
failures perpetrated by frontline robots or human service providers. Findings show that when …

An online experiment was conducted to examine a past moral deed's influence on
consumers' response to guilt appeals in environmental advertising. The findings suggested …

When consumers become aware of their inconsistent ethical behavior, they experience
ethical dissonance and attempt to rationalize their past misconduct through neutralization …

A discrepancy between tourists' intentions and behaviour threatens the effectiveness of
interventions to favour sustainable choices. To reduce the gap between intentions and …

Considering widespread resistance to COVID-19 preventive measures, the authors draw on
hypocrisy induction theory to examine whether online chatbots can be used to induce …

Governments, institutions, and brands try various intervention strategies for countering
growing cyberbullying, but with questionable effectiveness. The authors use hypocrisy …

The authors examine how consumers react to online prosocial advertising reminding them
that they have violated ethical standards. Findings show that consumers feel ethical …

Moral licensing theory suggests that consumers can liberate brands from their
transgressions in light of the brands' past moral deeds, and the literature discusses two …

The authors demonstrate that consumers form a robust association between price and
ethicality, separate from the traditional price-quality association, which significantly …