In the past, there has been a lot of research on Product-Service Systems (PSS)–integrated
bundles of products and services. However, the topic has been basically independently …

Abstract Knowledge about a product's willingness-to-pay on behalf of its (potential)
customers plays a crucial role in many areas of marketing management like pricing …

The management of customer switching costs has been hampered by the lack of a
comprehensive typology for conceptualizing, categorizing, and measuring consumers' …

Bundling is pervasive in today's markets. However, the bundling literature contains
inconsistencies in the use of terms and ambiguity about basic principles underlying the …

Given the growth of the service sector, and advances in information technology and
communications that facilitate the management of relationships with customers, models of …

Sellers who plan to capitalize on the lifetime value of customers need to manage the sales
potential from customer referrals proactively. To encourage existing customers to generate …

An emerging challenge in sport event tourism is to incorporate events more strategically into
the host destination's overall mix of tourism products and services. An effective means is to …

Bundling, the joint offering of two or more items, is a common selling strategy, yet little
research has been conducted on buyers' evaluation of bundle offers. We developed and …

Research regarding sales promotions has focused on information processing of price
discounts for relatively uninvolving consumer goods. Sales promotions for leisure retail …

Increasingly, companies are extending their product/service offerings, providing customers
with full-service contracts. The objective of this study is to obtain enhanced insight in the …