Purpose The purpose of this paper is to: distinguish between financial brand equity and
perceptual brand equity; distinguish among different stakeholder perspectives on customer …

As a vital element in developing and maintaining any forms of relationship, consumer trust
has attracted increasing attentions from hospitality and tourism researchers since the 1990s …

Given the rise in influencer marketing on social media, this paper explores how homophily
between influencers and their audiences affects customer value co-creation behaviour …

In a highly competitive market, marketing staff are always looking for solutions to strengthen
what can be called their destination values (unique place, services, and human resources …

Drawing on brand relationship theory and attitude theory, this study investigates the
relationships among destination image, destination personality, tourist–destination …

The purpose of this research was to examine a comprehensive model of attendee loyalty at
a local festival. More specifically, the research tested a model linking festival authenticity to …

Many studies examine the role of innovation as a source of competitive advantage in the
airline industry. Innovative brand experience is a particularly hot issue as it can deliver …

Lack of research regarding destination brand measurement indicates that conceptualizing
how tourists evaluate a destination brand is complex. This study examined empirical …

This paper explores determinants of brand equity and the role of destination familiarity for
travel intentions in culinary tourism from the perspective of foreign tourists. This analysis …

This paper analyses the role of online satisfaction (e-satisfaction) as a mediator in the
relationship between website brand equity, online brand experience (e-brand experience) …