Revealing the hidden: The effect of advertisement disclosure on heavy and light Instagram users' influencer avoidance
The existing literature on influencer marketing lacks precise elucidation regarding the
circumstances and motivations underlying consumer's inclination towards avoidance of …
circumstances and motivations underlying consumer's inclination towards avoidance of …
[PDF][PDF] Has The Perception of Mobile Adverting Among Youth Changed?
S Kangwansarankul, F Iddris - researchgate.net
This paper examined the future relevance of mobile advertising by examining the perception
of youth. Semi-structure interview method was used to collect the data. Nineteen (19) in …
of youth. Semi-structure interview method was used to collect the data. Nineteen (19) in …