Regulatory focus theory distinguishes between two different value concerns: promotion
concerns with advancement and growth, and prevention concerns with safety and security …

It is often claimed that negative events carry a larger weight than positive events. Loss
aversion is the manifestation of this argument in monetary outcomes. In this review, we …

Purpose The purpose of this study is to identify the determinants that could impact corporate
digital entrepreneurship for the small and medium enterprises (SMEs) of India. The study …

Business firms are increasingly innovating their traditional business model to a technology-
enabled digitalized model for their sustainability in the competitive market. Firms have …

Consumer satisfaction in e-commerce directly depends on logistical services. There is a
constant dilemma in which logistical service dimensions affect consumers' product …

Behavioral economics began with the intention of eliminating the psychological blind spot in
rational choice theory and ended up portraying psychology as the study of irrationality. In its …

Dynamic pricing has evolved with technology from earlier price negotiations. To maximize
revenue and provide specialized shopping experiences, businesses today use algorithms …

Loss aversion can occur in riskless and risky choices. We present novel evidence on both in
a non-student sample (660 randomly selected customers of a car manufacturer). We …

We have designed this book to support courses in consumer behaviour at Master's level. It is
also suited to more advanced teaching at first-degree level. Our intended audience is those …

Loss aversion, the principle that losses impact decision making more than equivalent gains,
is a fundamental idea in consumer behavior and decision making, though its existence has …