Knowledge management orientation and operational performance relationship in medical tourism (overview of the model performance in the COVID-19 pandemic and …

M Ghasemi, MG Nejad, I Aghaei - Health Services …, 2021 - journals.sagepub.com
Despite the considerable growth of interest in medical tourism in the last decade, there is no
standard procedure to measure the pivotal factors in medical tourism destinations. Medical …

Past, present, and future of anthropomorphism in hospitality & tourism: Conceptualization and systematic review

R Husain, VV Ratna, A Saxena - Journal of Hospitality Marketing & …, 2023 - Taylor & Francis
The employment of anthropomorphism in promotion has witnessed a notable surge in recent
times, surpassing prevous levels in the hospitality and tourism sectors. This research …

[HTML][HTML] The influence of social media eWOM information on purchase intention

CM Leong, AMW Loi, S Woon - Journal of Marketing Analytics, 2022 - ncbi.nlm.nih.gov
This study investigates the relationship between information characteristics and consumers'
behaviours in regards to electronic word of mouth, such as information quality, information …

Marketing and social influences, hospital branding, and medical tourists' behavioural intention: Before‐and after‐service consumption perspective

TH Cham, YM Lim, M Sigala - International Journal of Tourism …, 2022 - Wiley Online Library
The international growth of medical tourism requires hospital operators to adopt effective
marketing practices to ensure survival and competitiveness. Although there is a burgeoning …

Emerging rural tourism in China's current tourism industry and tourist behaviors: The case of Anji County

X Chi, H Han - Journal of Travel & Tourism Marketing, 2021 - Taylor & Francis
Recognizing the notable growth of rural tourism in China, this research aimed to take Anji
County as a case to comprehend the role of rural tourism destination performances in …

Will destination image drive the intention to revisit and recommend? Empirical evidence from golf tourism

TH Cham, JH Cheah, H Ting… - International Journal of …, 2022 - emerald.com
Purpose Despite being a popular topic in sports tourism research, limited studies have
focused on golf tourism in relation to destination image. The present study aimed to examine …

Brand image as the competitive edge for hospitals in medical tourism

TH Cham, BL Cheng, MP Low… - European Business …, 2020 - emerald.com
Purpose Following promising growth of the international medical tourism industry,
competitions within the global market have escalated tremendously with increased …

Thanks COVID-19, I'll reconsider my purchase: Can fear appeal reduce online shopping cart abandonment?

S Wang, JH Cheah, XJ Lim, YC Leong… - Journal of Retailing and …, 2022 - Elsevier
Despite the widespread prevalence of online shopping cart abandonment (OSCA) and
allusions to this behavior in popular press, scholars have yet to examine the key …

Advancing on weighted PLS-SEM in examining the trust-based recommendation system in pioneering product promotion effectiveness

MP Low, TH Cham, YS Chang, XJ Lim - Quality & Quantity, 2023 - Springer
The advancement in digital technologies has led to an explosive information phenomenon,
particularly in Internet shopping. This paper attempts to examine the trust element in the …

Studying tourist intention on city tourism: the role of travel motivation

NTK Chi, VH Phuong - International Journal of Tourism Cities, 2022 - emerald.com
Purpose This study aims to investigate the impacts of travel motivations, time perspective
and city image that affect travelers' intention to visit city tourism. Design/methodology …