[HTML][HTML] A systematic review of social presence: Definition, antecedents, and implications
CS Oh, JN Bailenson, GF Welch - Frontiers in Robotics and AI, 2018 - frontiersin.org
Social presence, or the feeling of being there with a “real” person, is a crucial component of
interactions that take place in virtual reality. This paper reviews the concept, antecedents …
interactions that take place in virtual reality. This paper reviews the concept, antecedents …
How gamification motivates visits and engagement for online academic dissemination–An empirical study
MS Kuo, TY Chuang - Computers in Human Behavior, 2016 - Elsevier
Gamification, an emerging trend of using game mechanisms or elements in non-game
contexts for commercial or educational purposes, has been applied in advertisements …
contexts for commercial or educational purposes, has been applied in advertisements …
The gamification of in-game advertising: Examining the role of psychological ownership and advertisement intrusiveness
S Mishra, G Malhotra - International Journal of Information Management, 2021 - Elsevier
Gamification on the mobile platform through the concept of online games has the potential to
create unprecedented engagement with customers. With the growth in the gamification …
create unprecedented engagement with customers. With the growth in the gamification …
[HTML][HTML] The same video game in 2D, 3D or virtual reality–How does technology impact game evaluation and brand placements?
J Roettl, R Terlutter - PloS one, 2018 - journals.plos.org
Video game technology is changing from 2D to 3D and virtual reality (VR) graphics. In this
research, we analyze how an identical video game that is either played in a 2D …
research, we analyze how an identical video game that is either played in a 2D …
Twenty years of research on gamified advertising: a systematic overview of theories and variables
ZMC Van Berlo, EA Van Reijmersdal… - International Journal of …, 2023 - Taylor & Francis
Gamified advertising has received considerable attention from advertising scholars over the
last two decades. In the literature, two main types of gamified advertising can be identified: in …
last two decades. In the literature, two main types of gamified advertising can be identified: in …
Instagram fashionistas, luxury visual image strategies and vanity
SV Jin, E Ryu - Journal of Product & Brand Management, 2020 - emerald.com
Purpose Luxury fashion brands harness the power of Instagram and fashionistas for
strategic brand management. This study aims to test interaction effects among luxury brand …
strategic brand management. This study aims to test interaction effects among luxury brand …
Impact of avatar facial anthropomorphism on body ownership, attractiveness and social presence in collaborative tasks in immersive virtual environments
Effective collaboration in immersive virtual environments requires to be able to communicate
flawlessly using both verbal and non-verbal communication. We present two experiments …
flawlessly using both verbal and non-verbal communication. We present two experiments …
Size does matter: Effects of in-game advertising stimuli on brand recall and brand recognition
Rapid growth in the global gaming industry has created substantial opportunities for
marketers. The potential and effectiveness of in-game advertising have attracted increasing …
marketers. The potential and effectiveness of in-game advertising have attracted increasing …
The impact of emerging technology influences product placement effectiveness: A scoping study from interactive marketing perspective
Purpose Interactive marketing (IM) has influenced commercial communication, including
product placement (PP), which has become an essential form of integrating brands within …
product placement (PP), which has become an essential form of integrating brands within …
Advergame speed influence and brand recall: The moderating effects of brand placement strength and gamers' persuasion knowledge
D Vashisht, MB Royne - Computers in Human Behavior, 2016 - Elsevier
This study explores the effect of advergame speed, brand placement strength and
consumers' persuasion knowledge on brand recall from the perspectives of attention and …
consumers' persuasion knowledge on brand recall from the perspectives of attention and …