Although Employee Wellness Programs (EWPs) have been around for decades, initiatives in
government organizations typically lag behind initiatives developed in the private sector in …

Abstract Private Label Brands are of strategic importance to retailers worldwide. However,
there is a dearth of knowledge, particularly in emerging markets, as to the manner in which …

The article compares and contrasts rational versus emotional appeals in newspaper
advertising, based on over 100 items comprising copy, art, and layout characteristics. Using …

Self-branding–which reflects how an individual wants to be perceived by employers,
potential employers, clients, professional peers, and others in a way that will enhance their …

Purpose The purpose of this study is to examine the impact of female portrayal in
advertisements on Palestinian female consumers' purchasing decisions. TV and online …

Online reviews are a critical component of the retail business ecosystem today. They help
consumers share feedback and readers make informed choices. As such, it is important to …

According to a global consortium of marketing associations, the term “brand” is defined as a
“name, term, design, symbol, or any other feature that identifies one seller's good or service …

Marketing activity focuses on new forms of relations with consumers, and marketing
communications determine the current research topic and its relevance. The purpose of the …

This book places revenue management at the forefront of management accounting with cost
management and performance measurement in supporting roles. Revenue management …

Although the measurement of of. ine and online marketing is extensively researched, the
area of online performance measurement, still presents a number of unaddressed gaps …