Objective: The aim of the paper is to develop the theory of retail business positioning as a
part of marketing innovation-based strategy. It is proposed that innovative retail formats and …

Multinational retailers are now very powerful and their activities could influence whole
economies. In this paper, we investigate why they engage in corporate social responsibility …

The purpose of this paper is to present how the global crisis stimulates customer purchase
behavior in the Polish fast-moving consumer goods (FMCG) retail market. Economic crisis …

The paper addresses the problems of developing sustainable competitive advantage by
retailers. It is assumed that none of the theories itself describes such a process well enough …

F air trade is both a consumer movement and a form of organizing the supply chain of
products from the place where raw materials are produced to the place of consumption of …

Purpose This chapter focuses on the healthy lifestyle desideratum stretching out of the
public policy realm to become a business interest in established and emerging economies. It …

In the last 25 years, globalization processes have undergone sudden acceleration. A
significant impact on the dynamics of this phenomenon had such factors as the development …

In the paper the concept of architectonical innovations has been applied to retailing,
acknowledging that these are the new forms of retail business which has been accepted by …

W artykule pojęcie innowacji architektonicznych odniesiono do handlu detalicznego,
uznając, że są nimi nowe formy handlu, które zostaną zaakceptowane przez nabywców. W …