Persuasion, a prevalent form of social influence in humans, refers to an active attempt to
change a person's attitudes, beliefs, or behavior. There is a growing literature on the neural …

Mass media messaging is central for health communication. The success of these efforts,
however, depends on whether health messages resonate with their target audiences. Here …

Activity in medial prefrontal cortex (mPFC) during persuasive messages predicts future
message-consistent behavior change, but there are significant limitations to the types of …

Health communication via mass media is an important strategy when targeting risky
drinking, but many questions remain about how health messages are processed and how …

Consumers can have difficulty expressing their buying intentions on an explicit level. The
most common explanation for this intention-action gap is that consumers have many …

Overweight and obesity have become international public health problems, so there is an
urgent need to implement effective interventions that prevent these concerning health …

A basic principle of perception is that as objects increase in distance from an observer, they
also become logarithmically compressed in perception (ie, not differentiated from one …

Recent advances in computational and analytical approaches have improved social
scientists' ability to predict how an individual will behave in realistic social and …

Media Psychology is emerging as a transdisciplinary research field. Scholars from
psychology, communication, pedagogy, computer science, and other disciplines aim for a …

Objective: Health-related norms in social networks can influence whether people are open
to health behavior change. Yet, little is known about how social networks relate to the ways …