Fifteen years of customer engagement research: a bibliometric and network analysis
Purpose In recent years, customer engagement (CE) with brands, which has been shown to
yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a …
yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a …
Anthropomorphic brand management: An integrated review and research agenda
Brand Anthropomorphism (BA) is gaining prominence in both marketing research and
practice. Researchers have often used different perspectives for studying humanized …
practice. Researchers have often used different perspectives for studying humanized …
The impact of customer relationship management and company reputation on customer loyalty: The mediating role of customer satisfaction
This study investigates the impact of customer relationship management (CRM) and
company reputation on customer loyalty with customer satisfaction mediating the relation …
company reputation on customer loyalty with customer satisfaction mediating the relation …
Real-time co-creation and nowness service: lessons from tourism and hospitality
Brands take advantage of technology, social media and constant connectivity to foster
organic consumer engagement and interactions towards co-creating personalised customer …
organic consumer engagement and interactions towards co-creating personalised customer …
Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity
Purpose On the basis of the social identity and congruity theories, the present research aims
to propose that value congruity directly affects customer–brand identification (CBI), affective …
to propose that value congruity directly affects customer–brand identification (CBI), affective …
An empirical study on anthropomorphism and engagement with disembodied AIs and consumers' re‐use behavior
E Moriuchi - Psychology & Marketing, 2021 - Wiley Online Library
The integration of artificial intelligence (AI) into the human race has gradually become a
norm. AI entails technology assemblages such as machine learning, natural language …
norm. AI entails technology assemblages such as machine learning, natural language …
Exploring and validating social identification and social exchange-based drivers of hospitality customer loyalty
RA Rather, LD Hollebeek - International Journal of Contemporary …, 2019 - emerald.com
Purpose Despite growing academic interest in social identification (eg customer brand
identification) and social exchange (eg commitment/loyalty), little remains known regarding …
identification) and social exchange (eg commitment/loyalty), little remains known regarding …
Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical …
RA Rather, S Tehseen, MH Itoo… - Consumer behaviour in …, 2021 - taylorfrancis.com
The current study presents an integrated model that explores how customer brand
identification (CBI), affective commitment, customer satisfaction, and brand trust influence …
identification (CBI), affective commitment, customer satisfaction, and brand trust influence …
Examining the psychological process of developing consumer-brand relationships through strategic use of social media brand chatbots
As brands increasingly integrate artificial intelligence (AI)-enabled automation as part of
their communication efforts, marketers have employed social media brand chatbots to …
their communication efforts, marketers have employed social media brand chatbots to …
The effects of service quality and consumer-brand value congruity on hospitality brand loyalty
RA Rather, MA Camilleri - Anatolia, 2019 - Taylor & Francis
This research integrates the congruity and the social identity theories to better understand
the consumer-brand relationships. A structural equation modelling approach was used to …
the consumer-brand relationships. A structural equation modelling approach was used to …