This is a critical study of the changing relationship between media and marketing
communications in the digital age. It examines the growth of content funded by brands …

Systematic scholarly work on product placement is just over two decades old though the
marketing communication strategy has been widely used in various media outlets. This …

Since its foundation in 2005, YouTube, which is considered to be the largest video sharing
site, has undergone substantial changes. Over the last decade, the platform developed into …

How the media are organised and funded is central to understanding their role in society.
Critical Political Economy of the Media provides a clear, comprehensive and insightful …

Desde que las marcas modernas hicieron su aparición, los mensajes de los anunciantes
han pasado a centrarse, más que en los objetos que producen, en las marcas que los …

Product placement attitudes have largely been assessed using college students or relatively
small samples. In addition, no systematic framework has been used to investigate the origins …

Product placement is the purposeful incorporation of commercial content into
noncommercial settings, that is, a product plug generated via the fusion of advertising and …

A critical cultural materialist introduction to the study of global entertainment media. In Global
Entertainment Media, Tanner Mirrlees undertakes an analysis of the ownership, production …

The Psychology of Entertainment Media provides a cutting-edge look at how entertainment
media affects its viewers, both in intended and unintended ways, and the psychological …

Purpose By acknowledging the importance of micro-influencers and all decision-making
process stages, this study aims to explore the impact of perceived influencer's credibility …